Trust architecture & clinical proof
Show the work. Never assert it.
Every active in every NeoSelf formula is dosed at the concentration used in the study behind it — published in full, on the back of the object. No proprietary blends. No "active complex." Just the number.
The proof ladder
Every claim runs it.
If we can't show the mechanism, the dose, the study, the independent check and the published data — we don't say it.
Mechanism
What the active does at a cellular level, in plain language.
Dose
The exact concentration used — matched to the studied range.
Study
The clinical literature this formulation is built against.
3rd-party
Independent lab verification — not self-reported.
Published
Full INCI, full percentages, on every pack. Always.
Mechanism, translated
The lab, for the counter.
How the hero actives across the system actually work.
Tranexamic acid interrupts the signalling pathway between skin cells and pigment-producing cells — reducing the trigger for excess melanin production at its source, in Repair™.
Vitamin B3 at studied concentrations regulates oil production, reduces the transfer of pigment to surface skin cells, and reinforces the skin's barrier — present across Defend™ and Repair™.
Retinaldehyde converts to active retinoid form in skin with one fewer conversion step than retinol. Encapsulation releases it gradually overnight, in Repair™ — supporting renewal while minimising the irritation typical of free retinoids.
A direct tyrosinase inhibitor — it blocks the enzyme responsible for melanin synthesis, dosed conservatively in Defend™ for daily-wear tolerance.
Originally identified in organisms that survive extreme heat and dryness, Ectoin stabilises cell membranes against environmental stress — UV, heat and pollution — in Defend™ and Repair™.
A beta-hydroxy acid that penetrates into the pore lining to clear oil and debris — dosed low enough for daily use without compromising the barrier.
Certifications — the floor